Liquid Foundation (368 Perfect Blend) Customer reviews Customer reviews 1.6 out of 5 9 global ratings Il Makiage Professional Makeup. Hi Everyone! Launched in 2018, Il Makiage is a New York-based beauty brand that aims to make shopping for products online easier through its PowerMatch quiz. Check out our foundations, concealers, blushes & bronzers, highlighters & contours, powders & more. They're quality matte lipsticks though, so if that's what you're after, for 19 you can't go wrong. i can't wait to finally try it out products used:rare beauty p. If youve previously shunned fuller coverage foundation to avoid that thick, heavy sensation, this is a great re-introduction, with no cakiness in sight, just smooth, healthy-looking skin that isnt weighed down. "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". Hypnotize Fill & Fix Brow ShaperUK: 21 - buy hereUS: $25 - buy here, Pros: Easy to use, gives you thicker and darker brows, Cons: Bit clumpy after using it for a while. The business, which is as much of a tech company as it is a beauty and wellness company, is seeking to disrupt a market long dominated by legacy retailers by replacing the in-store experience with product recommendations driven by artificial intelligence and data. If you head to the IL MAKIAGE website you can, of course, shop by category: mascara, eye shadows, blushers or bronzers or instead, shop by 'talent'. Oddity, which is home to the Il Makiage makeup line, the Spoiled Child skin and hair care brand, and a third brand that's in the works, declined to say whether it's planning to go public but did reveal some of its financial metrics with CNBC. This is hero product for summer, when you want to recreate that golden hour holiday glow. It's easy to slip into your handbag too. I also love that I can sheer it out. Useful. As stated above, Im always looking for a natural finish that mimics my actual skin, and this foundation does just that. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. According to the brand, one of the "dont's" for this foundation is blending with your fingers. Start your Independent Premium subscription today. Considering I spend my workday looking at beauty products on a computer screen, Im not that susceptible to makeup marketing. Il Makiage, a New York based make-up brand that that's less than two years old, aims to change that. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. It has the perfect consistency for methick enough to provide adequate coverage but not heavy enough to make my face look cakey. We're hoping that it comes to some U.K. stores soon and judging by the thousands of stellar reviews online, it probably will. The dream. Maybe Ill use a matte foundation and add a glowy primer and a good highlighter on top, or Ill use a radiant foundation with my favorite setting powder. Please refresh the page or navigate to another page on the site to be automatically logged in, Please refresh your browser to be logged in, 12 best foundations for mature skin that hydrate, moisturise and brighten your complexion, 10 best BB creams that give glowy, lightweight coverage, 10 best red lipsticks that are long wearing and don't smudge. See more This foundation is amazing , as long as you take the correct shade, a bit of mismatch , it will not work nicely (atleast not for me) . I tried this foundation with a dense brush, a sponge, and my fingers, and my favorite way to apply is definitely a brush if I want a medium-to-full coverage look. Something went wrong. I prefer a gel-like foundation that is neither too liquid-y nor too thick, and this hits it out of the park on the texture front. "It's not that she wants to go to the store, it's that she needs help. The quiz takes customers through a series of questions about their skin type and tone and then scans a picture of their face to figure out the right shade. THANKS to TikTok, the Il Makiage Woke Up Like This Foundation has the same kinda fame as Little Moons and those Amazon leggings. Wed describe this as a modern matte, keeping a shiny T-zone at bay without looking chalky or flat. said Lindsay Drucker Mann, Oddity's global chief financial officer. #ilmakiage #foundation #ilmakiageconcealer*Watch in HDHi Guys, This is my second attempt at trying the IL Makiage Foundation. Il Makiage has a foundation quiz that helps you find the right base makeup shade for your skin tone. This item will be sent through the Global Shipping Programme and includes international tracking. It gives a smoothing effect to skin to even out skin tone, blurs pores and conceals blemishes with one light layer. Everything by Il Makiage is thankfully 100 per cent cruelty free, as the brand is against animal testing. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 64 subscribers Subscribe Share 27K views 2 years ago I tried Il Makiage Woke Up. Copyright 1995-2023 eBay Inc. All Rights Reserved. . 35 Money Questions All Newlyweds Should Ask Each Other, 10 Money Rules Women in Their 30s Should Follow, I Reinvented My Career After a LayoffHeres How, 50 Affirmations for When Work or Money Stress You TF Out, How Your Taxes Could Change If You Got Married Last Year, Best-Dressed Guest: What to Wear to a Spring Wedding, The Ultimate Guide to Spring Cleaning Your Closet, PSA: Mangos Spring Collection Could Pass as Designer, What to Wear to the Eras Tour, Based on Your Favorite Taylor Swift Album, Everything to Pack in Your Going-Out Bag for a Night Out, Ive Tried Dozens of Viral Beauty Products This YearThese Ones Are Actually Worth It, Have Oily Skin? Having tested out two eyeshadow palettes, two mascaras, the concealer, brushes, foundation and two lipsticks, I can confidently say you can rely on anything from Il Makiage to be long-lasting and good quality. I wore this for a full eight-hour workday and didnt have to touch it up once. Im talking daily videos and photos on every platform practically calling my name to try a product. Dermatologically tested Last year was one of the slowest years in the IPO market in over a decade after interest rates surged, but that freeze is beginning to thaw and more and more companies are seeing mid-to-late 2023 as a "viable listing timeline," said Kennedy. This revenue helps us to fund journalism across The Independent. If so, you'll be wanting to know about IL MAKIAGE, the latest cosmetic has officially landed in the UK and is set to change the way we shop. Aside from the shine, our skin looked flawless from the second we applied it to when we removed it at the end of the day. It definitely feels like a luxe brand before even trying anything. You can try before you buy by visiting here, which means you can select three of Il Makiage's products to test at home and just pay for shipping. I came for the Woke Up Like This Foundation, and stayed for everything else. IL Makiage Woke Up Like This Flawless Base Foundation, 60 - 30ml . Let me know if their are any make up looks you want me to try. Usually he looks for companies that have over $100 million in sales and the ability to be profitable within a few years of going public. Dirty TalkUK: 24 - buy hereUS: $26 - buy here. But the beauty range doesn't just stop at complexion. Et voil, shopping for a smokey eye has never been easier. Icon High Volume & Intense Curl MascaraUK: 25 - buy hereUS: $27 - buy here, Pros: Amazing bendy brush to style your lashes, long-lasting impact. The matte finish lasted for about six hours before oil started to shine through around my t-zone areawhich is still a pretty impressive amount of time. Oddity is seeking to disrupt the legacy beauty and wellness market by replacing the in-store experience with product recommendations driven by artificial intelligence and data. IL MAKIAGE is a consumer-tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty industry. Not every product by Il Makiage is vegan, although the foundation is 100 per cent all the more reason to treat yourself. *this is NOT a sponsored video Trying out a new foundation can feel scary but you can really rely on Il Makiage's PowerMatch algorithm to find your best skin tone match. After finding our shade, 040, we waited excitedly for it to arrive before using it as we would normally apply our usual foundation. As for how well it held up throughout the day, after eight hours there was little to complain about, we saw a slight shine return to our forehead and nose, but no foundation can completely mattify oily skin for hours on end, so it wasnt a cause for concern. Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. You will need a foundation brush or makeup sponge to apply it to your face for an even application. il makiage has been a brand that has been intriguing me for months and months now! Paraben- and phthalate-free "The biggest benefit is that it will help retain moisture when used with a moisturizer," Dr. Idriss says. Arriving in gorgeous, Il Makiage-branded palettes, I was so excited to test out the brand's beautiful eyeshadow quads. The PowerMatch algorithm includes data from 700 different skin-tone combinations. Woke. Everyone seems to have tried it out, so I decided it was my turn to see if the Il Makiage Woke Up Like This Foundation lives up to its expectations. She spent more than 16 years with the Wall Street giant, most recently as its head of consumer and consumer-technology equity capital markets in the U.S. Vegan If you cant tell, I am, in a word, obsessed with this foundation. "Companies that are not considering an IPO don't issue a press release saying that tokens will convert at the time of an IPO.". "If the growth was good in 2022, then I'd say they're firing on all cylinders and seems like they could be well poised to go public.". The company said it doesn't share its data with its suppliers. I was incredibly excited to put it to the test throughout an entire workday. The texture is really creamy so I used the concealer brush to evenly apply it as the thick formula definitely needs to be blended. For as long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin. I love it! Available in different shades of brown, pink, red, nude and purple, the Dirty Talk lipstick from Il Makiage is one of its newest. At $45, I wasnt ready to throw my money at something Id never seen someone I trust try before and I pretty much only wore dewy, medium-coverage products for years, which made this an immediate no in my book for a long time. Blurs pores, fine lines and imperfections with advanced soft-focus powders The F*ck I'm Flawless concealer by Il Makiage comes with a pen applicator so it's really easy to apply and it's available in 30 shades. Applying IL MAKIAGE WOKE UP LIKE THIS foundation! While its created a range of products from lipsticks, eyeshadow palettes, blush, bronzer and more, its signature offering is the "woke up like this" foundation. The price kept me from trying this for so long because I hadnt heard enough about it to go for it. In short, these are quality eyeshadow palettes. I was happy to find that blending the foundation was effortless, and the finish looked like my skin. The Pro Filt'r Foundation typically markets at $38 for 1.08 fl oz. Having launched in the UK in May, the beauty brand's most hyped-about product: the 'Woke Up Like This' foundation has gone viral. "I think the biggest risk is that they are growing off of this initial hype and consumer preferences can change rapidly and we do see fads come and go," said Kennedy. On average, its gross sales have doubled each year since 2018, the company added. They each come with a spacious mirror inside the flip-case which is perfect for touching up on the go, although the palettes are a little heavy for taking out in a small party bag with you (in my opinion). I think right now we're cementing those winners," Drucker Mann said. fantastic service. I was worried that I hadn't answered every question with the correct answer but the most accurate colour ever came through the post it was seriously the most suited foundation to our skin tone I've ever tried. Sign up for free newsletters and get more CNBC delivered to your inbox. Mattifies skin and absorbs excess oil and shine, without drying you out As the PowerMatch algorithm sent us one slightly lighter than our foundation we were unsure at first, however, it worked wonders on lightening my eye bags, covering up my spots and it's fab for contouring. 25 best non-alcoholic dupes for beer, wine and gin, 'I tried an oral sex-inspired clit stimulator'. Sign up for our weekly newsletter for exclusive content straight to your inboxincluding the Trader Joe's articles you don't want to miss! $30.00 + $5.60 shipping. There is a flip side: you may not get long-lasting results without a setting spray if you have oily skin. The Woke Up Like This Flawless Base Foundation is worth the hype. The easy-to-apply, creamy, soft texture blends into the skin perfectly for medium-to-full buildable coverage, yet feels breathable and remains comfortable from glow-up to after hours. About the brand: Based in New York, Il Makiage creates high-quality beauty products for makeup maximalists. well done Il Makiage! "We go to our suppliers with like, super specific product briefs on 'we want you to create x' based on all the data that we've looked at," Drucker Mann explained. This is the IL MAKIAGE foundation in the shade #105. If you've ever wondered why hyaluronic acid is used in so many beauty products, it's primarily because of its water-binding properties. In other words, the brand has researched over 700 different skin tones, and after taking a quick quiz, IL MAKIAGE is able to accurately shade match your foundation or concealer without actually having ever seen your face IRL. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. You can then buy it as a one-off purchase for 36, or subscribe to delivery of a new bottle every four months for 33. hi loves! Instead of creating products that customers would need to try in a store, Oddity uses data and AI to make tailored product recommendations for clients. In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. For more beauty inspiration, read our review of The Ordinarys first-ever concealer. Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. 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