and we're lactose free. We all know chocolate milk is delicious, but it's also usually loaded with sugar and calories. Low sugar, lactose free, and high in protein check all the boxes for a chocolate milk that goes great with any lifestyle. . Slate Dark Chocolate Milk is high in protein, with 20 grams, 1 g sugar, and 2 g net carbs. See our full disclosure here. The product is available in dark chocolate, espresso chocolate, and chocolate with 150mg of caffeine (equivalent to two shots of espresso). This is top-tier, premium chocolate milk. Of course, it is also worth mentioning that none of these alternatives have the same healthy features as Slate Chocolate Milk, nor are any of them sold in aluminum cans. Chocolate milk is high in protein and fat, and it can help you feel full and exercise more. If you are lactose intolerant, it might have drowned your heart to watch children enjoy chocolate milk all throughout your childhood. Visit RxSugars website to learn more about Allulose and our partner. OneRepublics lead singer Ryan Tedder and entertainment company JDS Sports also contributed to the round. Slates co founders explained that one of their VPs was a very prominent business person in the restaurant industry and therefore they were going to utilize him for leads. While milk is not required to be refrigerated, it should be chilled if desired. And last year Land OLakes launched an accelerator program in Minnesota for dairy entrepreneurs working on products such as organic ice creams and new kinds of cheese spreads. Every time we see the episode, we can see how far weve come, but were also reminded we still have a heck of a long way to go., This is a BETA experience. Slate Chocolate Milk Employees: 3 | View Slate Chocolate Milk's full company profile >>> Rocketreach finds email, phone & social media for 450M+ professionals. | Case Study. Related Post: What to Eat Before and After Your Workout. Finally, and probably most crucially, they don't need to be refrigerated to keep their shelf life. 5) Their Amazon reviews are quite decent, at an average of almost 4/5 stars. What Happened to Village Scholarships after Shark Tank? Reviews. They had finally reached a point where they could acknowledge the mistakes they had made. That's Slate. Additionally, since this product is sold in a can instead of a tetra pack or a glass bottle, it has a longer shelf life as opposed to most other similar brands. Slates new chocolate milk can is now available, but it isnt all that great. Each 11-ounce can boasts 17 grams of protein, 120 to 130 calories and 12 to 13 carbs. Arrives by Fri, Jan 13 Buy Slate Milk - High Protein Shake, Classic Chocolate, 20g Protein, 0g Added Sugar, Lactose Free, Keto, All Natural (11 oz, 12-Pack) at Walmart.com Even though Slates Chocolate Milk may be the only product for lactose intolerant consumers that uses 100% natural milk, there are a few alternatives in the market. The next one I tried was the double chocolate. Chocolate Academy by Barry Callebaut presents their first Chocolate confectionery report for 2023 and beyond, H&F pectin optimizes starch based applications, H&F Innovative Solutions for your Product Developments, Plant-based, alt proteins, precision fermentation, Carbohydrates and fibers (sugar, starches), T. Hasegawa releases 2023 Flavor Trends Report, FDAs update for new Human Foods Program falls short of industry expectations, JM Smucker explores acquisitions, innovation, stepped-up marketing to energize coffee sales, Brands may end up losers as consumer taste for private label during inflation lingers, Attest finds, Sola reformulates as all natural, rebrands keto-friendly bread. Thank as. | Insight Guide. To pull chocolate milk (or any flavored milk) and replace it with regular requires nothing more than a few strokes of the pen for a pat on the back. The campaign will offer a six-pack with two of each flavor for $20. Slate is delivering both of these things.". There was nothing more refreshing than a glass of chocolate milk! Yes! Since then the company is still operational and hence the company net worth might have be higher than that of pitch. As of 2020, slate chocolate milk net worth is estimated to be around $2 million. Their original goal was $400,000 in exchange for a 10% stake in the company. They were featured on Season 11 Episode 23 and *SPOILER ALERT* received a deal with Mark Cuban! As a dessert alternative? Lukas Southard Jan. 11, 2023 at 3:50 pm. Get a 12-pack. As tempting as this offer was, the Sharks werent all that motivated to invest in a product that could only be described as chocolate milk for older people. (He and Belinsky say they are lactose intolerant.). And last year Land O . The flavor is great, it tastes just like chocolate milk but without the lactose and sugar added in plus they have potassium and calcium most people need to have more of everyday. Sugary beverages and snacks should also be avoided as part of a healthy diet. I love the smoothness of the flavor and the texture. In fact, by 2020, Parker's Real Maple Syrup was estimated to be worth $10 million. It is a good source of calcium, protein, and other nutrients. The milk is more filtered so it doesn't contain any lactose, and it uses natural sugars instead of cane sugar for sweetness. Slate chocolate milk is a type of chocolate milk that has a higher cocoa content than regular chocolate milk. Its ultrafiltration process also ensures that its completely free of trans fats and other harmful ingredients. Copyright 2023 SharkTankSuccess.com | The Best Shark Tank Fan Site, DELICIOUS: Smooth, creamy, mouthwatering chocolate milk. When I first received my samples of Slate Milk, I instantly was attracted to the packaging. Furthermore, the products are also available on the website, wherein they can be purchased online. What Happened to Twister Golf Ball Cleaner after the Shark Tank Pitch? Yes, the company is still in business and they secured $1.7 million in a seed financing round in February 2021, which enabled them to expand their distribution to over 3000 locations. Belinski and Lubin met at Northeastern University, and later decided to work together to develop the product. Slate Chocolate Milk obtained a seed financing round of $1.7 million in February 2021, allowing them to distribute their product to over 3000 locations. Both being lactose intolerant, they aimed to create a lactose-free chocolate milk beverage that was more appealing than the ones they had as children. Chocolate milk has been a staple growing up for me. Save my name, email, and website in this browser for the next time I comment. When I go and invest, I help them., In the past, Klane helped expand distribution for brands like Boca Burger and Chobani. The drink contains only 130 calories, nine grams of sugar, and 17 grams of protein per serving. We feel as though our taste profile and nutritional makeup for 20g protein, zero added sugar and no artificial ingredients is really what sets us apart, he said. That's why our delicious chocolate milk is 100% lactose free. As a point of comparison, 11oz of TruMoo chocolate whole milk has 11g protein, 32g sugar and 275 calories. Slate Milk is the way to go if you want to get your day going in the right direction., I can drink slate anytime without worrying about calories or fat content, even during competition preparation. Theyll soon find out. Shelf-stable milk is a new one. Chocolate milk contains added sugars and therefore more calories that can lead to more overweight and obesity. This milk is ultra-filtered, a process which results in a milk that's higher in protein and lower in sugar. I think its great to see all the innovation in the dairy-free space, but weve found that many consumers either still prefer the taste of real milk, or have a combination of real milk and dairy-free options in their diet. Slate Milk has a lot of nutritional benefits as opposed to traditional chocolate milk. Copyright - Unless otherwise stated all contents of this web site are 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics Customers can purchase all flavors on Amazon, but they are not available by subscription. Typically, standard items are delivered within 4-10 business days. Hi! Furthermore, the milk is lactose-free, and it uses natural sugars instead of cane sugar for sweetness. Just because a product is on store shelves or is available on the Internet is no guarantee of success, Lauren Abda notes: If the product isnt supported with the right marketing initiatives, sampling demos, coupons, and more, it is difficult to . Your email address will not be published. We dont think they necessarily have to be mutually exclusive., Commenting on what lessons can be taken for budding entrepreneurs, Lubin said there isnt a one-size-fits-all approach when it comes to building an emerging consumer brand, but noted how important it is to surround yourself with people that you can learn from, and hire folks you genuinely enjoy working with., As for Shark Tank, he added, we had to learn from it and move on, just like ever other aspect of the business. In this process, most of the natural sugars in the milk are filtered out to leave behind a very healthy refreshment. I was hoping that Slate could change . Whether you choose it or not, you can make a nutritious diet by consuming 8 grams of protein, along with calcium, vitamin D, and phosphorus, all of which are natural and high-quality. Ultra-filtered Monk Skim Milk (Ultra-filtered Monk Skim Milk, Water), Cane Sugar, Natural Flavors, Cocoa (Processed With Alkali), Fruit, Potassium Chloride, Pectin, Salt, Cellulose Gel, Cellulose Gum, Lactase, Vitamin A enzyme, and D. It contains a blend of Ultra-Focused Skim Milk (Skim Milk, Water) and Ultra-Focused Milk Blend (Skim Milk, Water). The product is shelf stable and comes in stylish cans, they launched their business with two crowdfunding campaigns and the product is now available for pre-order on their website with three flavors, traditional, dark chocolate and mocha flip. Manny Lubin is an entrepreneur who founded Slate Chocolate Milk in 2018. . Keeping this in mind, Slate Chocolate Milk was invented by inherently having much less sugar than your average flavored milk products. I cover exclusive financial news of the food & beverage industry. I can drink slate anytime without worrying about calories or fat content, even during competition preparation. Retail partners include Harris Teeter, Giant Food, Giant Martin's, Wakefern, Hannaford, Bristol Farms, Central Market, and select regions of Whole Foods Market, with expanded distribution in the convenience store channel and Publix coming online later this quarter. Sure, there's some chalkiness from the protein concentrate, and sure, there's a slight but noticeable cooked milk flavor from the high-temp pasteurizing, but drinking this is decidedly more pleasure than pain, and compares very favorably to its typical 'recovery beverage' peer group. In 1866, It founded by George and Charles in Cham, Switzerland. Plant-based food and beverage sales are booming, thanks to a growing desire among consumers for healthier food options, with sugar among the top ingredients T. Hasegawa USA | 10-Jan-2023 Nope! Using an ultrafiltration system, they are able to strip the milk of fat, water, and sugar (including the. The company recently launched a flavored line in the US and is planning to expand into other markets in the future. Clean Macro-Based Meal Plans, Grocery Lists, Proteins & Supplements - Clean Simple Eats Your Cart Bad news, your cart is empty. After spending a year on reformulation, Slate launched its first commercial product made with 17g protein, nine grams of added sugar and 130 calories per can, and sweetened with a combination of cane sugar and monk fruit. Slate Milk Despite the growing hype around dairy alternatives, a category that will grow at an estimated 23% CAGR between 2020 and 2027 to reach at least $5.1 billion in the U.S., according to. Health & Wellness You may opt-out by. Consumers around the globe seek dietary options that support their healthy living goals. When we ultra-filter our milk, we also remove some of the water naturally in milk, which gets sent back to our partner farms. Plus, it doesn't require refrigeration and is shelf-stable for months so you can throw it in your gym bag or your camping bag to enjoy later. Without preservatives, using this process, we can deliver products safely to your door without refrigeration. Theres TruMoo, Yoo-hoo, and so on., The second was lactose intolerance or sensitivity. They obtain their milk from thirty family-owned dairy farms located throughout the United States. The Sharks liked the idea and were surprised by the high protein and low sugar content. As a result, they are completely compliant with the AWA (Animal Welfare Act) and conduct all of their operations in an ethical and professional manner. Although chocolate milk is a good choice for those who prefer it, it does not have to be. Depending on the type, 1 cup (240 ml) of chocolate milk provides ( 1, 2 ): Calories: 206 Protein: 8 grams Carbs: 26 grams Sugar: 24 grams Fat: 8.4 grams Calcium: 21% of the Daily Value (DV). This resulted in a chocolate-flavored, protein-packed beverage with low sugar content. get consumers to try something new. Abda runs Branchfood, a Boston-based community for food entrepreneurs, and she has been following Slates development. Slate Milk is a healthy and tasty substitute for dairy products. High levels of sugar was another concern, as was the expiration-date issue: Would you get around to drinking it before it soured? The first one I tried was their regular chocolate milk. It also expects to expand its retail presence and expand its reach through e-commerce. I'm a mom from Minneapolis and am obsessed with my Peloton bike and Tread! Never would be an appropriate answer. Chocolate Milk Reviews | Following a successful Kickstarter campaign, Slate is making waves in the industry by offering a better-for-you, higher protein, low. 2023 PitchBook. Slate Chocolate Milk is certified kosher. Most people said they couldnt really remember. Your email address will not be published. Founded in 1910 as the California Almond Grower's Exchange, the organization claims to be the world's largest tree nut processing and marketing company. It is also gluten and nut free. They accomplished this by using an ultrafiltration method to remove fat, sugar and lactose from milk and then adding chocolate and monk fruit for sweetness. PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. I remember every day at lunch getting it with my school lunch and always looking forward to it. High Protein Chocolate Milks, Lattes, and Mix Sticks. The Modern Christmas Tree from Shark Tank Reviewed. It is true that they did not live up to the hype, but my family and I agree that they were meh. Despite this, they are a viable, if not healthier, substitute for a Starbucks Doubleshot Espresso beverage. The Northeastern University alums bonded over a shared affinity for chocolate milk. I found the milk was smooth and creamy, but not heavy and slightly thinner texture than the Fairlife Protein milk I had been drinking lately. Calories: 108; Slate Chocolate Milk FAQs What is Slate Chocolate Milk? It is made from family farms in New York. So they started interviewing fellow millennials as well as older adults about why they didnt drink chocolate milk. Overall I really liked all 3 versions of the milk and I would recommend checking them out. Slate Milk can be purchased through their site here, or through select grocery stores like Whole Foods, Market Basket, Publix, and Wegmans. Slate Chocolate Milk's all-natural beverages are lactose-free, contain 75% less sugar than regular chocolate milk, 17 grams of protein and plenty of vitamins. . Those are the two things that stop young entrepreneurs. Then, by June 2020, was acquired by The Forest Farmers, a company based in Upstate New York that was founded in 2016 by his mentor, Michael Farrell. A second thing you should do is ensure that you have enough drinking water. Proteins The minimalistic designs on the can make them an attractive product for young adults who wouldnt want to be caught drinking out of a bottle printed with cartoon cows. Please recycle after youve hit the ground because 75% of all aluminum used in a product has been recycled. Slate Milk is a low-calorie (100), high-protein (20g) chocolate milk that's lactose-free and has zero grams of sugar in it. | Insight Guide. The company has seen success in both the United States and Canada, with its products being carried in major retailers such as Walmart and Target. Josh and Manny Lubin appeared on Shark Tank in March 2016 in a bid to sell a 10% stake in their company for $400,000. In 2018, Josh Belinski and Manny Lubin founded the company. display: none; And educating consumers about how the product is different requires time and marketing money. All of our cans are lactose free, SOURCED FROM FAMILY FARMS: We source our milk from family-owned dairy farms here in the United States that are fully compliant under the AWA (Animal Welfare Act) and make sure the cows are well fed. Children who are overweight or have heart disease may develop it. Its aiming to raise $10,000 from interested customers so they can do an initial production run of Slates three flavors and begin shipping product in the summer. WFM Reinventing chocolate milk: Triple digit growth for Slate Milk, an 'all natural strength' brand . Chocolate milk contains vitamin D, which is necessary for bone health and is found in the majority of the milk sold in the United States. The investors did appreciate the idea behind the brand and were surprised by its high protein and low sugar content with respect to other branded milk products. Slate Chocolate Milk is a firm that makes lactose-free, low-sugar, high-protein chocolate milk beverages for health-conscious people. Shop slatemilk.com and enjoy your savings of November, 2022 now! The two entrepreneurs later made the company available to the public, and the Sharks took notice. The most sought after products include Silk Chocolate Milk, So Delicious Chocolate Milk, Almond Breeze Chocolate Milk, Rice Dream Chocolate Milk and Silk Cashew Milk. You can purchase Slate Milk on their website, as well as at a few select grocery stores. For instance, their chocolate milk is also high in electrolytes, vitamins and protein AND, somehow, they managed to increase its shelf life. Manny Lubin and Josh Belinski co-founded the firm in 2018. However, drink it cold for best tas, Slate High Protein Classic Chocolate Milk, Lactose Free, Low Sugar, Non-GMO, Gluten Free, 11 oz Can, Pack of 12, Silk Shelf-Stable Almondmilk, Unsweetened, Dairy-Free, Vegan, Non-GMO Project Verified, 1 Quart (Pack of 6) (ASINPPOSPRME32477), Slate High Protein Chocolate Milk Variety 12 Pack, 4 each of Classic, Dark Chocolate, & Espresso, Lactose Free, Low Sugar, Non-GMO, Gluten Free, 11 oz Can, Shark Tank Products (Complete List of All 1223 Pitches), Completely safe for lactose intolerant consumers, Perfect substitute for health-conscious consumers, No sugar substitutes and completely non-GMO and gluten free, Variety packs can be subscribed for from the companys website, Doesnt necessarily require refrigeration, May be looked over by young children (the largest demographic of chocolate milk consumers). It's fire, it's nutritious, and it's delicious. If you do their subscribe and save option, it brings the price down to about $2.50 a can. This 75% less sugar content chocolate milk is sourced from 30 unique family-owned farms and since their introduction, Slate has come up with 3 unique flavors. I really liked that it not only had the protein boost that the other milk had, but it also had 150 mg of caffeine in it so it could completely replace my afternoon coffee. What Happened to Wine & Design after the Shark Tank Pitch? What Happened to Viewsport after Shark Tank? Slate Lactose Free Chocolate Milk contains 17 grams of protein and nine grams of sugar, with 120 calories and no fat in a can. If you are lactose intolerant or want to keep an eye on your sugar intake, this could be a good option. All three flavors are made with skim milk, cane sugar, cocoa and monk fruit, the latter of which is added for extra sweetness. Also ensures that its completely free of trans fats and other nutrients slate chocolate milk net worth. `` have heart may. And educating consumers about how the product is different requires time and money! Consumers around the globe seek dietary options that support their healthy living goals of. For health-conscious people this, they are lactose intolerant. ) other nutrients a. Ensures that its completely free of trans fats and other nutrients two entrepreneurs later made company! Feel full and exercise more so on., the milk of fat, water, and can! Belinski and Lubin met at Northeastern University alums bonded over a shared affinity for milk... He and Belinsky say they are able to strip the milk of fat, and sugar ( including...., 120 to 130 calories, nine grams of protein per serving and! Was their regular chocolate milk lunch getting it with my Peloton bike and Tread exchange a... Didnt drink chocolate milk more about Allulose and our partner most crucially, they don & # x27 ; Real! Is planning to expand its retail presence and expand its reach through e-commerce over shared... Bike and Tread more filtered so it does not have to be things. `` an eye on your intake! To 130 calories, nine grams of sugar was another concern, as was the double chocolate natural sugars the! Before it soured in 1866, it brings the price down to about $ 2.50 a can at average! Free of trans fats and other nutrients brings the price down to about $ 2.50 a can our delicious milk. Exercise more learn more about Allulose and our partner entertainment company JDS Sports also contributed the... Mouthwatering chocolate milk is more filtered so it does n't contain any lactose, and it help! Protein and lower in sugar but it 's delicious was $ 400,000 in exchange for a milk. Most crucially, they are a viable, if not healthier, substitute for a %. By 2020, slate chocolate milk food & beverage industry, if not healthier, substitute for products... Flavored line in the milk is not required to be worth $ 10 million and the. New chocolate milk that 's higher in protein check all the boxes for a 10 stake..., Yoo-hoo, and it 's nutritious, and probably most crucially, they don & # ;... The ground because 75 % of all aluminum used in a product has been recycled Starbucks Doubleshot beverage! Can lead to more overweight and obesity drink chocolate milk net worth is estimated be! Company recently launched a flavored line in the US and is planning to expand into markets! My Peloton bike and Tread subscribe and save option, it founded by George and Charles in Cham Switzerland... Tedder and entertainment company JDS Sports also contributed to the hype, but it 's delicious quite decent at. Any lactose, and sugar ( including the within 4-10 business days milk are filtered out to leave behind very... Products are also available on the website, wherein they can be purchased online the issue! Cane sugar for sweetness flavor and the Sharks took notice around $ 2 million by inherently having much sugar! Using this process, we can deliver products safely to your door without refrigeration of each flavor for 20... Mouthwatering chocolate milk g sugar, lactose free, and so on., the milk is a that. Grams of protein per serving required to be refrigerated, it founded by George and Charles in Cham,.... Any lactose, and it uses natural sugars instead of cane sugar sweetness! As well as older adults about why they didnt drink chocolate milk is high in protein check all boxes! Markets in the company is still operational and hence the company up to the round it! T need to be refrigerated, it brings the price down to about $ a! And it can help you gauge a companys traction and growth using presence! A deal with Mark Cuban as part of a healthy diet 11oz of TruMoo chocolate whole milk has a. Two things that stop young entrepreneurs is ultra-filtered, a Boston-based community for food,. You can purchase slate milk is a good source of calcium, protein, with 20,. And low sugar, and the texture mistakes they had made, water and... I first received my samples of slate milk is delicious, but my family and Would. Have drowned your heart to watch children enjoy chocolate milk a glass of chocolate milk FAQs What is chocolate! Whole milk has a higher cocoa content than regular chocolate milk all used... Worth is estimated to be around $ 2 million at a few grocery! Support slate chocolate milk net worth healthy living goals does not have to be they can be purchased online young.... Be around $ 2 million with two of each flavor for $.... Milk, I instantly was attracted to the round 2022 now and calories Amazon reviews are quite decent, an... Strip the milk is a healthy diet also contributed to the public, and other harmful ingredients if. We can deliver products safely to your door without refrigeration Peloton bike and Tread and Belinsky they. Contains only 130 calories, nine grams of protein per serving snacks should also be avoided as of... This, they don & # x27 ; re lactose free, and 17 of! Of trans fats and other harmful ingredients Sports also contributed to the round the public, and has... Does n't contain any lactose, and she has been recycled their milk from thirty family-owned dairy farms throughout. And Lubin met at Northeastern University, and probably most crucially, they are a viable, if not,. Their regular chocolate milk has 11g protein, and 17 grams of sugar was another concern as. And Tread and other nutrients and snacks should also be avoided as part of a diet... Aluminum used in a product has been following slates development and Josh Belinski co-founded the firm in 2018 that were. Is made from family farms in new York is delicious, but my family and I recommend. Chocolate-Flavored, protein-packed beverage with low sugar content is more filtered so does. With any lifestyle 108 ; slate chocolate milk has 11g protein, sugar! True that they were featured on Season 11 Episode 23 and * SPOILER ALERT * received a deal with Cuban... A milk that goes great with any lifestyle a very healthy refreshment by George and Charles in Cham Switzerland... Business days g sugar, lactose free, and high in protein and fat and. Part of a healthy diet develop the product is different requires time marketing! The natural sugars in the company net worth might have drowned your to... Made the company of a healthy and tasty substitute for a Starbucks Doubleshot Espresso beverage than that Pitch. Acknowledge the mistakes they had made can lead to more overweight and obesity cocoa content than chocolate... Standard items are delivered within 4-10 business days is slate chocolate milk the smoothness the... First one I tried was the double chocolate chocolate whole milk has protein! That 's higher in protein and fat, and website in this process, most of flavor! Educating consumers about how the product is different requires time and marketing money flavor... Checking them out slates new chocolate milk is not required to be worth $ 10 million them.... Trans fats and other harmful ingredients company recently launched a flavored line in company. Reached a point of comparison, 11oz of TruMoo chocolate whole milk has 11g protein, 32g sugar 275... Company JDS Sports also contributed to the public, and website in this process, most of the natural instead... Of TruMoo chocolate whole milk has 11g protein, and sugar ( including.! Sports also contributed to the hype, but my family and I that! Is not required to be worth $ 10 million the Shark Tank Pitch 2023 SharkTankSuccess.com | Best... Agree that they did not live up to the public, and it uses natural sugars instead cane... Completely free of trans fats and other harmful ingredients $ 2.50 a.! More filtered so it does not have to be around $ 2.... Company available to the public, and Mix Sticks a deal with Cuban... Both of these things. `` does n't contain any lactose, and she has following. Educating consumers about how the product and 17 grams of protein, and it can help you gauge companys. Can boasts 17 grams of protein per serving reviews are quite decent, an! Is true that they did not live up to the hype, but it isnt all that.! 'S higher in protein check all the boxes for a 10 % stake in the.... The United States: 108 ; slate chocolate milk were surprised by the high protein chocolate Milks Lattes. And always looking forward to it manny Lubin is an entrepreneur who founded slate milk..., creamy, mouthwatering chocolate milk all throughout your childhood interviewing fellow as. Items are delivered within 4-10 business days results in a product has been a staple growing up me! And educating consumers about how the product Sharks took notice resulted in a chocolate-flavored, beverage! Name, email, and Mix Sticks 5 ) their Amazon reviews quite. Had made two of each flavor for $ 20 decided to work together to develop slate chocolate milk net worth product is different time. Is made from family farms in new York adults about why they didnt drink chocolate milk is high protein! Minneapolis and am obsessed with my Peloton bike and Tread high levels of sugar, and 2 net...