Social media is widely used throughout the APAC region. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. MPA joins industry leaders to discuss decarbonisation strategies. Check out the top stories in our Weekly Recap The ultimate list of Linkedin Statistics that you need to know in 2023. Instead of bombarding them with emails, why not try something a little more creative and relatable? Gone are the days of big-budget influencer sponsorships with celebrities. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Release date refers to the date of access. You can only download this statistic as a Premium user. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. On average, that means the global total is increasing at a rate of 16 new users every single second. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Have you hopped on the social audio trend yet? Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Theres also one surprise social network coming out of Vietnam. Business Solutions including all features. Chart. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. India has 448 million social media users, which comes out to about 32% of the total population. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. It also comes with a character limit, similar to Twitter. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Exportable files for easy reading, analysis and sharing. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. That equates to almost a million new users every day since this time last year. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. LINE is Japan's most popular social media platform. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. TheSee this and similar jobs on LinkedIn. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). All age groups use YouTube, although it is getting more popular among the younger generations. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. There are many social channels in Asia, but the saturation can make it challenging to find the right one. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Business owners often go where their customers are. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Close behind are Facebook and LINE, with 89.2% and 88% respectively. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. However, usage and popularity vary significantly between countries. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. LINE is Japan's most popular social media platform. As soon as this statistic is updated, you will immediately be notified via e-mail. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. The top social commerce platforms in Southeast Asia (by country). The favourite social media platforms of South-East Asia's young adults. Get full access to all features within our Business Solutions. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. YouTube, Twitter, Instagram, and. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. . Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. But how should we make sense of this great data to improve our social media activities? Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. And digital content can easily drive impulse purchases. Client-only email newsletters with analysis and takeaways from the daily news. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. We have also gathered data on Indonesia's internet and social media users below. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. These are just some intriguing apps available and widely used across Asia. 5). As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Twitter has 45 million monthly active users, or 36% of the population. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. It's proven to be a highly effective way of reaching specific audiences. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. There are over 170 million social media users in Indonesia, which is about 62% of the total population. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . 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