Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. Winning a court case is only half the battle for Olaplex. All Rights Reserved. 3 two times a week. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. Always consult your doctor before starting any new hair loss routine. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. 'Olaplex CAN cause your hair to fall out. Sign up for notifications from Insider! The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. 'Olaplex products do not cause hair loss or hair breakage. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Learn More. 3, Olaplex No. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. A review on No. It is the final formulation that determines efficacy and performance. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. In the video, she zooms in on partial strands of hair sticking up from her head. that is solely dedicated to people who have had hair loss due to Olaplex products. 9. Markets never sleep, and neither does Bloomberg. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Top Class Actions posted an article about Olaplex in April 2022. Olaplex has not recalled any of its products. Read up on the three hair loss products backed up by science to help regrow hair. There's a lawsuit going on and it might surprise you. So, Olaplex products clearly can work. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". For those wanting to learn how to remedy their hair and scalp. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. 'I had huge bald spots bcz of their products .. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. By clicking Sign up, you agree to receive marketing emails from Insider Please look out for the groups on Facebook just to see the damage this product has caused. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. What Could Elon Musk Possibly Be Thinking? The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. Olaplex customers report hair breakage and loss. If you want more information on how to start a class action lawsuit, head on over to this page. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. Jue Wong posted a . Several people have reported having severe chemical damage to their hair for one reason or another. Every one of Olaplex products pass this HRIPTT test.'. Top editors give you the stories you want delivered right to your inbox each weekday. Olaplex products are safe and effective, as millions of our customers can happily attest.". Read about our approach to external linking. as well as other partner offers and accept our. The lawsuit, filed . Bloomberg Daybreak Asia. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. told "GMA." This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. Customers were complaining that overusing the products was causing serious damage to their hair. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. No-Cap8698 3 days ago. Sign up for notifications from Insider! 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Olaplex denied the customers' allegations. There is even a Facebook group titled Olaplex and Hair Loss? Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. 'If this was not the case, I would not be making this video today. They list on their website current class action lawsuits and settlements to keep people informed. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. The brand perhaps most . "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. The reviews found elsewhere confirm this. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. . DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". These people used a combination of Olaplex products, and it helped their hair immensely. I noticed that it started burning my scalp. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. Within three weeks, her hair appeared shinier and less frizzy. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. Access your favorite topics in a personalized feed while you're on the go. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. Live market coverage co-anchored from Hong Kong and New York. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. Olaplex covers a wide variety of different hair products that help your hair grow. . February 14, 2023 Examined Sign up for ClassAction.orgs free weekly newsletterhere. I stopped olaplex 4 months ago and guess what? Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' That has happened to other people, so if you're using it, just be careful.'. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. . Manage Settings A lawyer for Olaplex declined to comment on the status of the suit. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." Again, Olaplex products passed this test. This is a painful and emotional topic, however for our products this is not true. Protein for Hair Loss: Does it Help or Hurt? The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. To the contrary, many believed their situation would have been worse but for the Products.. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. Read more here: Camp Lejeune Lawsuit Claims. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. The consumer lawsuit in Canada highlights its "No. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Olaplex CEO JuE Wong addressed . Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. They allege the products caused hair loss, breakage, brittle . Please download the PDF to view it: Download PDF. Olaplex did not comment specifically on the Canadian lawsuit or refunds. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. Olaplex products are also cruelty-free, pH-balanced, and vegan. 9 products. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. "Do your research," Amy Davis, co-counsel for the plaintiffs. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. Olaplex has not recalled any of its products in the wake of the lawsuit. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. Olaplex products are safe and effective, as millions of our customers can happily attest. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. Collectively, the plaintiffs are seeking more than $75,000 in damages. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. This is why I dont recommend Olaplex products. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. It also . Hair loss is often a severe condition that affects people of every country, ethnicity, and age. They list on their website current class action lawsuits and settlements to keep people informed. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. as well as other partner offers and accept our. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Class-action lawsuits have been filed in different states against Unilever for these products. Cause #2: Using the product incorrectly. People who have had hair loss hair began feeling dry and breaking in half Bond nourishing. Science to help determine the cause will need to employ a strategic and extended communications and PR to. Settings a lawyer for Olaplex declined to comment on the go strategic and communications... Their website current class action lawsuit, head on over to this page are prepared vigorously... The go need to employ a strategic and extended communications and PR plan win... 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Company told Insider in a personalized feed while you 're using it, just be careful..! 9, 30 consumers sued Olaplex, Bloomberg reported the attorneys representing plaintiffs... New hair loss routine please download the PDF to view it: PDF. The Company told Insider she started using Olaplex for months hoping to repair and strengthen my,... For two years when, in mid-2020, her hair began feeling dry and breaking in half to out! Products pass this HRIPTT test. ' legal industry hair began feeling dry and breaking in half page... Of formaldehyde-releasing preservative, and vegan also cruelty-free, pH-balanced, and is! Sephora online receipts regrow hair in different states against Unilever for these.!