Its back to the org chart a little bit with this. Aren't. Real. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Aren't. Real. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Thats driven most of our growth in podcasting over the last two, three, four years at the company. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. Carolina Barlow: Co-Host, Writer, and Producer. Thats actually a podcast we make together thats actually awesome. You became the CEO of a formal division thats responsible for podcasts. No. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. 2023 Big Money Players and iHeartPodcasts. That was my next question there. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Critic Podcast Reviews - The Ron Burgundy Podcast The Ron Burgundy Podcast - Listen on Play Podcast Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. These are marketers who are usually really good at this stuff like really good. How did the NFT thing go? The Ron Burgundy Podcast - Podcast Addict Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Absolutely. Thanks. Thats not really how it works. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . The Ron Burgundy Podcast Featuring Will Ferrell - Reviewed! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I can test exclusive or windowed content there. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Here is your reach extender. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. I think its real. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I want you all to download the iHeartRadio app. This is a must-buy bucket of marketing. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Everyone does it. Its always collaborative with their approval. Next week, Im with Universal McCann. Introducing: The Ron Burgundy Podcast Season 5 If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb It has been fun, if nothing else. We will avoid, at almost every turn, simplicity. Last year when we were all in this room, we could not stop talking about Spotify. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. The Ron Burgundy Podcast | Podcasts on Audible | Audible.com The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! No credit card needed. Really, really terrible. I mean, aside from the iHeartPodcasts app, obviously. Theyre not in charge, right? What that meant for us was that we were not the main course anymore, as it were. It was a smart move on their part to buy a company like HowStuffWorks.com. We make TikToks too, by the way. Five Stars. I will test anything. You dont? Do you care? Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney Yes. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. We also co-own a company with Will Ferrell. All of our attention is on audio now because of podcasting. You should buy streaming. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. He was a great guest, super game to answer the questions, especially in front of a live audience. We also have a digital marketing team, I forgot that in the org chart. A friend told it to me a year or two ago. Subscribe to our daily newsletter! It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. See omnystudio.com/listener for privacy information. We need certain things to calm down and other things to end. So of course I asked Conal about that and lots more. I just get a little bit defensive or protective about the other 3,000 shows. You get to pick two. In podcasting, I think he realized, I dont have to pick. The reason I ask that question all the time is because Im always curious. His last remarks drew laughter and claps from co-workers. Ill give two answers. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. That is technically a long tail show. I dont know that well have a big reveal. Google and YouTube are awesome. Thats right. All of us do this, including myself. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Are you doing that math? IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. So if you could just bring back the old format that would be great. Launching in early 2019, the podcast will be co . This thread is archived But I still own and control the pipe. Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' Ill answer it this way. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. You can feel however you want about it, but we all did it. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. We take this for granted as creators, as publishers, and as networks. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Stuff You Should Know is usually up in the 40s. The Ron Burgundy Podcast - TopPodcast.com We havent even discussed the trust issues that are very real on social media. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast | iHeart Will Ferrell Takes 'Ron Burgundy Podcast' Live; His Network Is Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. One hundred and twenty million a month? Ron hires a new co-host. Over at The Late Late Show, Ferrell's Burgundy once again treated the . Exorcising some demons in Rons man cave. Are they yours if theyre subscribed on YouTube? God DAMN that Ron Burgundy podcast sounds awful. You have to make a lot of decisions. Charts. Thats interesting. There is always something new happening. Its also how we got here. Yeah. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . Hes fantastic. If you dont do this, you will never have the reach you need in digital audio. We also have an original content series we make with IBM called Smart Talks with IBM. But yes, weve seen that convert. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Like I told you, we all have the same problems. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. How do you do it? You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. The marketing team is like, What are you doing?, Yeah. But I also think it fundamentally tripped up a little as a business model. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. I told you it was all about org charts, and Im not even to the org chart question yet. I feel like its still a thriving business. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Im very interested in the derivative work potential of podcasts. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. We do talk to them. Maybe one day you will, but not today. Yes, we do that all the time. Is this a thing you want to do? I think they know the effect, long-term, that you have when you stop marketing. The NFL is very similar. Go make good decisions and follow Decoder on TikTok. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. The Ron Burgundy Podcast | Podcast on Spotify Fast, cheap, and good. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. The second thing we do is spend a lot of time focusing on every show that we have on our network. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Weve earned this. Broadcast radio is a highly formatted media type. I do. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. If you can never get enough true crime Congratulations, youve found your people. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. We are an obsessively, widely distributed content company. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. I can get all three, all the time. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . We tend to think we have to do things sequentially. Its been cool. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. We used Jun Group. Go follow Decoder on TikTok, its great. Up or down on NFTs? Theres no ulterior motive or different goal. Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to Its an audio medium. One is really good companion content to a lot of the shows theyre making for Netflix. 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com Yeah, we do too. Its really that simple. He was like, I believe in this medium. I want to come to exclusives and to consolidation. Is that something you think about as targeting? In podcasting, it is fundamentally different. We all did it. All episodes of The Ron Burgundy Podcast - Chartable The Ron Burgundy Podcast - Funny Or Die It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. I can talk about sexuality or about what trends I do or dont like. Let Me Off at the Top! - San Francisco Public Library - OverDrive Im proud of the numbers. Hollywood is a difficult, complicated industry, its nothing new to say that. You get to market all these shows with your massive terrestrial network and your now massive podcast network. I dont have this concern in podcasting. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. That got its own set of executive producers out of LA who shepherd the NextUp program. Movies. It makes sense to me. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. Go follow Conal on TikTok, its great. Join America's favorite . I make content. The Ron Burgundy Podcast. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Thumbs up or thumbs down, library. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Weve arrived. We ran a third-party research study two years ago with WARC. Will Ferrell Stages Late-Night Takeover to Promote Ron Burgundy Podcast This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Those companies are also struggling. In fact, well distribute it on broadcast radio, and so we did. Sometimes these restructures are a little bit fake. Its never been any different from day one, and it has made all the difference. The math works out with subscription, but Im not sure how it works out with advertising. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. It made it the medium that the internet promised creators it would give them but hadnt yet. Then, up and coming Tim Heidecker joins him. Im open to video. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. You just saw it happen. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. Yeah. I want to start at the beginning. No. If any of you are buying bus ads, please let me know, because Im dying to know how it works. This is a split, right? Its not that being inside Discovery was bad, it was just different. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Add to My Podcasts. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. The Ron Burgundy Podcast podcast - Listen online for free