This program is appropriate for anyone who touches the product life cycle, growth strategy, or marketing practice, and there are no prerequisites required. Take the opportunity . Introduction to Regression Analysis (2:51), Implementation of the Model - Part II (5:13), Radically New Data Sets in Marketing (7:49), Assignment: Identify Effective Methods for Collecting Customer Data. First, identify three sources of use cases and start to build them. Wharton Executive Education proudly offers Customer Analytics for Growth Using Machine Learning, AI, and Big Data will give you the discipline for and understanding of how to leverage your data to transform existing business strategies and level the playing field for firms that were just beginning to harness the power of analytics. Excited to share that I have successfully completed the Business Analytics: From Data to Insights certification program through Wharton Executive Education at Get a chance to interact with Wharton faculty, who are experts in their field, to better understand how to apply business analytics and turn data into a competitive advantage. Apply Data Analytics to Your Workplace. Media Data Collection: Radio, Television, Mobile, etc. Nothing could be more valuable to your business education than the Wharton Business Analytics Specialization. Please connect with us via email for assistance. Learn how to turn data into a competitive advantage for your organization, and in the process develop valuable skills that can help you reach new levels of success in your career. Step 5: Then, candidates can pay using their preferred payment gateway and proceed to apply for the course. Explain important components of different use cases of analytics in business and create a plan to put data to work in your organization. Wharton's online Business Analytics Specialization arms managers and leaders with the tools needed to break away from the pack. Business Analytics: From Data to Insights. Disclaimer Learn how you can build data-driven decision-making skills with Wharton Executive Education's Business Analytics: From Data to Insights program. Business processes that can be supported by self-serve analytics and dashboards. Please contact me to discuss my learning needs. Artificial Intelligence for Business is an online program for learners seeking a competitive edge in emerging business technology. Candidates can use the email group-enrollemnts@emeritus.org for further information. Some programs include a final project submission or other assignments to obtain passing status. More than 50 percent of our participants are from outside the United States. Wharton's three-month online program Business Analytics: From Data to Insights arms managers and leaders with the tools needed to break away from the pack. Lean on business reasoning to increase model performance through feature engineering and use your persuasion skills to convince key stakeholders of your approach. Parul Kapoor on LinkedIn: BUSINESS ANALYTICS: FROM DATA TO INSIGHTS In following this process, you can have a better idea of how to reap . Responsible Impact Takes Center Stage at the 2023 Jacobson Global Their research has been published in leading journals, including the Journal of the American Statistics Association, Marketing Science, Manufacturing & Service Operations Management, and the Journal of Consumer Research, and they have been quoted or featured in outlets like The Economist, New York Times, Wall Street Journal, and Washington Post. To get started, please complete the information form on the following page. Special pricing is available for groups. The program has over 170 video lectures from Whartons expert faculty, providing general information about concepts and frameworks. Wharton Executive Education: Business Analytics Online We encourage faculty members around the globe to participate. Whartons Duncan Watts discovered 17% of Americans consume television news from partisan left- or right-leaning sources compared to just 4% online. View the program page in Spanish , Christopher D. Ittner, PhDSee Faculty Bio, EY Professor of Accounting; Chairperson, Accounting Department, The Wharton School, Research Interests: Cost accounting, intangible assets, performance measurement, Assistant Professor of Marketing, The Wharton School, Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization, Xingmei Zhang and Yongge Dai Professor; Professor of Management, The Wharton School, Research Interests: Human resource management, knowledge workers, worker mobility, The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania, Research Interests: Marketing research methods, missing-data problems, psychometrics, Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data, Anheuser-Busch Professor of Management Science; Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Service operations, stochastic processes, the control of queueing systems, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School, Research Interests: Pricing, social influence, social networks, Professor of Operations, Information and Decisions, The Wharton School, Research Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue management, Senthil Veeraraghavan, PhDSee Faculty Bio, Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management, Business Analytics: From Data to Insights, Blended Learning Solutions for Organizations, Digital Transformation for Senior Executives Program, Entrepreneurship Acceleration Program: Scaling Your Business, Fintech Revolution: Transformative Financial Services and Strategies. ONLINE CERTIFICATE PROGRAM BUSINESS ANALYTICS: FROM DATA TO INSIGHTS PROGRAM iD Fresh Food Case Study: Apply Optimization Models Wharton Executive Education - Emeritus Professionals from any industry can . Coaches and Leadership Development Consultants. They have also authored books on business analytics such as Customer Centricityand The Customer Centricity Playbook. Wharton Executive Education | Business Analytics Program This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. Offered by Wharton School of the University of Pennsylvania, Executive Education. Wharton AI & Analytics For Business. $79/month You can connect and communicate with other participants through our learning platform. Business Analytics: From Data to Insights. You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. Gaining successful insights means figuring out what you want from your datafinding its value. After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. Merck Case Study: Build a Decision Tree According to research from the Penn Wharton Budget Model, student loan forgiveness will be anything but free.. Because no one does data and analysis better than the Wharton School. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. Besides, data is a crucial form of understanding business, and it doubles every three years. Learn Analytics - Wharton Customer Analytics Use data analytics to derive insights into the key components of the staffing cycle for your business hiring, internal mobility, and attrition. The program fee is noted at the top of this program web page and usually referenced in the program brochure as well. The Business Analytics: From Data to Insights online program is beneficial for leaders and managers who want an edge over their competition. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. The Business Analytics joint concentration between the OID and STAT departments is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making . All school and university names, program names, course names, brochures, logos, videos, images, and brands are property of their respective owners and not Coursalytics. Consider what you want to do with the actual data. MBA Major in Business Analytics - MBA Inside Our search is cutting edge, but we always have our eyes firmly focused on practical uses in the real world of business. No, there is no alumni status granted for this program. If youre ready to enroll now, click the button below. Dan Taylor, faculty director of Wharton Forensic Analytics Lab, weighs in on the significant deficiencies in FTXs internal controls. The Jacobson Global Venture Awards, established in 2017 by alumni Marina and Andrew Jacobson, allows students to share their entrepreneurial vision with their community, and compete . Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. Choose the right tool for decision-making to create future business strategies and determine the kinds of predictions you can make to create future strategies. Based on the information you provided, your team is eligible for a special discount, for Business Analytics: From Data to Insights starting on The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. You have been invited to Business Analytics: From Data to Insights. school.support@emeritus.org. Data Analytics Simulation: Strategic Decision Making This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. Delivered through a combination of video and live online lectures, Learn through individual assignments and feedback, Delivered through a combination of recorded and live video lectures, 4 Live Teaching Sessions by Wharton Faculty. Conduct exploratory data analysis, assessing and cleaning data, and then build, train, test, and evaluate machine learning models (using XGBoost). Please contact your program advisor, or email us for details. Use of these school and university names, program names, course names, brochures, logos, videos, images, and brand references does not imply endorsement by, sponsorship by, or affiliation with the underlying school or university. . Harness the power of machine learning for better decision-making. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data . They also offer a chance to experience the Wharton culture. The A/B Testing Simulation is modeled after real-world interfaces, the Simulation provides students with a highly interactive look into the world of A/B testing, and engages them throughout the entire process from setting up questions to reading the outcome data to find actionable insights. As the newly hired brand manager of a multinational consumer goods company, you will lead the brands turnaround and increase market share of a product. Delivered in collaboration with program partner Emeritus: The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania, Research Interests: Marketing research methods, missing-data problems, psychometrics, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School, Research Interests: Pricing, social influence, social networks, Assistant Professor of Marketing, The Wharton School, Research Interests: Marketing analytics, data-driven design, decision support, preference measurement, Blended Learning Solutions for Organizations, Business Analytics: From Data to Insights, Digital Transformation for Senior Executives Program, Entrepreneurship Acceleration Program: Scaling Your Business, Fintech Revolution: Transformative Financial Services and Strategies, Marketing Manager (traditional, digital, or omni-channel) who aims to use analytics to improve marketing ROI, Business or Data Analyst who wants to gain expertise in marketing-specific applications such as regression analysis and conjoint analysis, General or Business Manager who wants to take a broad, customer-centric view of innovation for better decision making, Product or Brand Manager who seeks to explore analytics techniques to optimize the impact of their marketing investments. Questions like, how can analytics help you predict the future better? Weve sent you an email with enrollment next steps. Unlock success with data-driven decision making, 9 weeks, online Optimization Models school.support@emeritus.org. Thats what Whartons Business Analytics Specialization is all about. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Analytics at Wharton brings together eight programs at the School - AI and Analytics for Business, Computational Social Science for Business, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative. Duration: 4 weeks (4-5 hours/week). Marketing Analytics: Data Tools and Techniques - Citi | Wharton Future linked to financial performance. Gain hands-on experience with machine learning. We have designed this program to fit into your current working life as efficiently as possible. Data that is collected by the company is used to create predictive models. 4 Secrets to Turn Data Into Actionable Insights | GoodData APPLY NOW Passing Criteria ENROLL TODAY flexible payment plans available with 14-day money back guarantee! Entrepreneurship Acceleration Program: Scaling Your Business (Wharton Executive Education) 5. The Marketing Analytics program is designed to help you develop an analytical approach to optimize your marketing spends and make informed decisions. How does American Express use social media data to predict whether you are going to give up your American Express card? 7 Best CAO Chief Analytics Officer Executive Programs - DigitalDefynd Vanderbilt Medical Center Case Study: How to Improve Predictions A deferral request must be submitted along with a specified reason and explanation. Artificial Intelligence for Business is an online program for learners seeking a competitive edge in emerging business technology. Duration: 4 weeks (2-3 hours/week). If your enrollment had previously been deferred, you will not be entitled to a refund. Get a chance to interact with Wharton faculty, who are experts in their field, to better understand how to apply business analytics and turn data into a competitive advantage. All the contents of the course would be made available to students at the commencement of the course. about how to make data-driven decisions to a real business challenge faced by global technology In the Business Analytics online program, participants will learn how to: The online Business Analytics Specialization is led by some of the foremost experts on statistical and operations analysis. Business Analytics: From Data to Insights at The Wharton School. $79/month Yes, the learning platform is accessed via the internet, and video content is not available for download. Candidates have flexible payment options that allow them to choose to pay the full fee at once and in two or three installments on the respective dates. These are the topics for the graded assignments: Identify Effective Methods for Collecting Customer Data Learn how to turn data into a competitive advantage for your organization, and in the process develop valuable skills that can help you reach new levels of success in your career. Discussion: How Does Your Company Collect Data? Wharton Executive Education | Business Analytics: From Data to Insights Those decisions might include things like, "our listeners click on way more ads if ads are played before the first song plays." Business Analytics Specialization Online | Wharton Online A vibrant buzz filled the Lauder auditorium the morning of February 10th, as twenty-three teams prepared to present their business ventures to a panel of alumni. More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners.