PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. From my mother to my sisters and my cousins, everyone has been doing great things. It is so liberating. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. The business of fashion has become tremendously exciting because its highly challenging. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. You have entered an incorrect email address! "One of the recipes for success is failure as well," Sana is honest to admit. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. There are always projects, opportunities. A: So it is contained? However, the company was nationalised in 1973. The point is to keep moving forward and not letting difficult situations to pull you down. From designing, printing, production, campaign planning and even marketing, it is all done in-house. This or that?: Safinaz Muneer or Sana Hashwani? However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. A: Then there is the issue of designers themselves copying prints. There was a point when we went into a lull. Sana Safinaz says co-owner hasn't tested positive for coronavirus With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. This is what inspires us the most. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. Her magazine is something that has shaped her life. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Our lawn business has been going for the last six years and it is galloping now. Sana Safinaz - Wikiwand Sana Safinaz - Wikipedia "Were not arrogant," Safinaz echoes the thought. Sana Hashwani of Sana Safinaz does not have coronavirus Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. My work brings about so many positive changes in me. Sana Hashwani Profiles | Facebook But were from the first generation of fashion designers and we have outgrown the third generation. The day they published their 100th issue was a major miracle moment for her. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. Fashion fades, only style remains the same. I am trying to progress to a newer place and learning new things. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. SM: No. When you are young, you are fearless; you are at the beginning of things and you experiment. Its exhausting! With experience, they have learnt how to deal with people, customers, and compensations. We did it purely out of choice. It was then that we started to think about doing lawn on our own. If you can dream it, you can do it.. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. We started retail, not knowing a thing about it. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Being human, she obviously gets tired and drained out. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. During college, I earned my own pocket money working in the kitchen, alumni house or the library. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. "For me it used to be lawn," replies Safinaz. I design lawn entirely on my own. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. Keep checking this space for updated trends, products and what's in store related information! We broke into different avenues and levels which is why we sustained our position.". She did not have a plan B for her career and the only option she had was to switch to commerce. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. Your children are your extension, something tangible that you leave behind in the world. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. It has a huge filter down effect. Fashion is one of the few thriving businesses in Pakistan. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Sana Hashwani. sana hashwani corona test . She was much older and that allowed her to become calmer and wiser. SH: Contained maybe; but it is a big business. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. R they both sisters, both are doing grt job. According to her, hard work and dedication always pay off. Now, Paperazzi is on its 160th issue and the pressure is on. SH: Not at all. SM: We are excellent multi-taskers. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. Running a business in Pakistan is a challenge in itself. Life does give you chances, there are several paths. Sana Hashwani of Sana Safinaz tests negative for COVID-19 But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. At that time she was opening her current salon. Her strength and support is the reason behind the success of each and everyone in my family. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. SH: This is the thing with age. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Women unnecessarily make themselves go through the guilt of not doing enough. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. "Ready to wear bridals is not a new concept but its new for us," Sana explains. I also do wall art, pen and ink drawings, and have also done a few low key shows. Thats why Sana Safinaz today has a very young dynamic.". @thuglife No. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. Shagufta was ready to take on more challenges. It keeps you on your toes every single day. Hashwani took to Instagram to confirm that she had tested negative for the virus. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. Confidence matters. SH: We will; with prt and lawn we have already done it. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. You need a strong and independent team with retail knowledge. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. I come from a family of very hardworking women. Pom ppt final.pptx - SANA SAFINAZ Term Presentation SANA The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . This is how fashion creates jobs. SH: You have to give a five to six year timeframe to any business. You dont have to be glued to your kids the entire day. We started when the industry was at zero. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. She is someone who values the lessons life has to teach. Once we reached our 100th issue we knew that we were in control and we could do this.. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. Anugerah. Safinaz is married to Sana's brother. What part of your business excites you the most? "It does, but you have to rise above it," responds Safinaz. Abroad retail is massive. There have been many moments when we wanted to quit. She started working when she turned 19 and married her high school sweetheart 15 years ago. "Weve outgrown different phases. Hashwani took to Instagram to confirm that she had tested negative for the virus. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. My husband is my backbone and lets me be the person that I am, she says. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. Again it was not a big vision; we said lets start this and see where it goes. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. As a woman you have more responsibility of raising your kids well even if the father is very involved. Sana has 1 job listed on their profile. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. "What are you going to do? And be the first to get updates on discounts, contests, products & promotions! I was still in the last year of training and right after 10 days of my delivery I had to be back at work. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. Sadruddin Hashwani - Biography - MarketScreener A: How do you escape this? With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. There were fights, logistical problems, and breakdowns but they always kept on pushing. Everyone has old and immunity compromised family members. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. If a customer buys one of our products from another store, there is no guarantee they will refund your money. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. A: After prt are you contemplating another big project? KARACHI: In an exclusive interview with . It was especially important for her considering both her areas of work are very different from each other. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. Now its a new world, and hundreds of designs and motifs come off the internet. Sana Khan with Aashka Goradia. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. You cant make this work alone; its not possible. The onus is on us. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. Sana handles prt entirely on her own. Her salon is her second home and a safe zen place for her clients. We are like pit-bulls - we hang in there and push ourselves. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. LIMITED. "We have great resources, a great CEO, a great fashion head. But with Paperazzi they changed their pace completely. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. Nothing is impossible. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. A: What are the main challenges for fashion as an industry? SM: We only cater to our clients. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. We have just entered the prt field and it is a tremendous challenge. What is important for her is to strive for progress and not perfection. We started retail, not knowing a thing about it. I am the face of bridal. SH: The growth is so tremendous, you cant think about any other business. In those days, if you worked, you were sad. I remember I worked from day 1. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. Sana Safinaz is part of SSFR (PVT.) To a certain extent this is what we are doing with retail. Sana Safinaz condemns rumours about CEO testing positive for coronavirus Facebook gives people the power to. So, you know, everything excites you.". She remembers how she and her partner could not even have imagined running a weekly magazine. Fashion never stops. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. Abroad, when a designer retires, the design house goes and finds the next top designer. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. She started working when she turned 19 and married her high school sweetheart 15 years ago. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. ""One of the recipes for success is failure as well," Sana is honest to admit. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. However, she is quick in dealing with them. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. But along with their sense of evolution, its also their attitude that has dictated their success. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. While she loves her work, Sehrs Miracle Moment is her set of twins. SH: Its the nature of the business. Mag Media News - Latest News Media Portal About Us - Sana Safinaz The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. That is the scary bit! Its something that makes her day. This is standard practice. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Her house, according to her, is a madhouse. SH: It made us a household name. Whats with the fair stuff? Complexion should not matter. Despite all this it is an achievement among theie friends as no one else did. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. We have always gone into things by telling each other that we could do it, and we made a success of it. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Save my name, email, and website in this browser for the next time I comment. Such a time too, passes.. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. What is the use of it? You derive happiness from knowing you are independent. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. Best is to accept, go with the flow and breathe. Today India looks at our industry; their prt market is not as organised as ours. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. "I flew into Karachi on Sunday from London. The House of Sana Safinaz has been her home away from home. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Now, the only important thing for girls is not just looking good and getting married. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. But we know we have to be resilient and go for it. Oskar Schindler - Wikipedia Bahasa Melayu, ensiklopedia bebas 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. @F. Shah I guess they design for the niche, not for general public. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. By 1970s, it had become Pakistan's largest cotton trading company. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. ", Sana says, "I am just excited by the whole thing. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. "The minute we dont have it we start to get bored. Salih Kalangan Umat Dunia. Sana Safinaz is part of SSFR (PVT.) Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. They respect me a lot., For this young artist, financial independence is of utmost importance. Sana Safinaz condemns rumours about CEO testing positive for coronavirus Sana Hashwani's Pond's Miracle Women - karachista.com I wouldnt have been here, giving this interview, if it wasnt for them.. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. Its very involving and you have to be on top of your game. In fact every day there are moments of weakness. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. SH: Getting there. Chartered Accountancy was such a challenge for Shagufta. A: So the brand is very much associated with the two of you? Sana Safinaz - Pakistani Fashion Designer Iqraa has her mother to thank for making her the enterprising person she is today. A: How did you start? "Our first ever show was a disaster; I remember Safinaz cried after it. You have to protect your business smartly. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. Wow, never heard that one before. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Education matters. The bridals have excited us in the last two years and were changing things up. It has become her family and where she draws her strength from. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. She advises young women to be financially independent since its essential for personal growth. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. Some moments are yours and should just be yours so I try and do that. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. These are incredible achievements, and as mentors to the industry we need to focus on them. We get into deep, long, and annoying conversations about post-colonial hang ups. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34.