Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. Save my name, email, and website in this browser for the next time I comment. Brut vs Extra Dry: Which is Better? Our Privacy Notice and Terms & Conditions have changed. Do They Contain Wine? The deleted tweet was a reminder of just how onerous the conditions of the deal are, a decade on. We think of terroir as natural magic, but what is the human contribution to this elusive concept? 20 Best Classy Wine Quotes For Your Next Toast! I think the gewrztraminer can quite easily overpower pinot gris.. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Brut vs Extra Dry: Whats the Difference? [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 The U.S. saw its most memorable containers of Kim Crawford Wines in 1998, two years after the organizations establishment. Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. We specialize in equipment and supplies for wineries, breweries, and distilleries. What is the significance of Jacobs well in John 4? The drinks behemoth has long signaled its desire to offload its cheap brands. California Sauvignon Blanc Revolution is Here. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. Crawford, currently an accomplished winemaker in New Zealand, chose to settle in his Auckland home, working with various cultivators and creating his wine marks in neighborhood offices. When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. Committed to innovation, Kim Crawford was the first wine label to move to screwcap closures in New Zealand, a practice that is an industry standard today. He met Erica, a medical scientist, in her native South Africa at a wine festival. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. When we came here with sauvignon blanc way back in 1997, it was such a new thing. Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. And the Crawfords did not tinker with the wine for the U.S. market. About Kim Crawford Wines. For me, its quite Burgundian. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. How much does it cost to get married at the courthouse in Kentucky? With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. The label posted $229 million in retail sales in the U.S. last year, making it the top-?selling New Zealand wine brand there, according to U.S. market-research firm Impact Databank, and the top-selling sau?vignon blanc. Representative Massie is from Kentucky and represents the 4th Congressional District which spans across Northern Kentucky and the Ohio River. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. [ii] Nielsen CGA, L52 weeks ending10/7/2018 Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. The Make It Amazing campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. In a glass, this wine presents pale, brilliant straw in variety. Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. The way I explain it is that weve developed from our teenage years and were now middle-aged, so were so much more. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. In combination with New Zealands long and dry autumn season, our grapes ripen slowly, which allows them to build flavor intensity as well as develop a sophisticated acidity. Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. Kim Crawford is one of New Zealand's most internationally recognized wine producers. Her confident aura catches the attention of two other female shoppers, who can't help but gaze at her in amazement. The brand currently creates seven unique assortments in two of New Zealands most famous wine districts: Hawkes Bay, most popular for its Chardonnay, and Marlborough, adored for its Sauvignon Blanc. No problem. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . While the vast majority of the fruit is sourced from Marlborough, a maritime-influenced region in South Island, Kim Crawford also sources fruit from other sites around the country including Gisborne, Hawke's Bay, Canterbury and Central Otago. Kim Crawford followed his heart. And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. Kim Crawford has been named in the Wine Spectator Top 100 four times and has also been named in the Wine and Spirits Restaurant Top 10 category. Who was the only black actor on The Andy Griffith Show? This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. Kim Crawford's most notable wine is its Sauvignon Blanc, which is the most popular New Zealand wine sold in the United States. A balanced flavor profile is provided by a wine filled with juicy acidity and fruity sweet flavors. From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. Mix Kim Crawford Pinot Noir with hot chocolate, or make a Paloma using Sauvignon Blanc at your next happy hour or dinner party. Available for purchase on Drizly, Wine.com, and Minibar, Kim Crawford wines can be purchased online or via apps and safely delivered to consumers doors a fact that pleased socially distanced customers at the start of the Covid-19 pandemic. Crawford, a South African by birth, has a background in medical research. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. But should things go badly, it smears the brand.. Cambridge Wines. Largest Sauvignon Blanc producer in NZ, over 60% of NZ . Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. Kim Crawford was responsible for Illuminate Sauvignon Blanc. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. It was horrific. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. Kim Crawford Sauvignon Blanc cost $13.99. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. Within seven years, Kim Crawford Wines was the countrys tenth-largest winery in global sales. Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. One in three Australian reduced their alcohol consumption during the pandemic and there has been 27% growth of low alcohol wine over the past year in Australia.. This is 'The Faces Behind Your Wine.' #TFBYW. With incredible speed, Kim Crawford wines began winning awards and gained a devoted, even fanatical, following. Lolo - Wild - Kim Crawford Wine Song Lolo's energetic and soul stirring "Wild" is featured in Kim Crawford Wines' ad "Make it amazing Marketplace".Photo by V. Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. All Kim Crawford wines have to bend off covers, making them simple to open while retaining its freshness. Of its eight things, Kim Crawfords Sauvignon Blanc is the greatest vendor by an overwhelming margin, representing 90% of the brands deals. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . But with the explosion of social media, its easy to slip up when your name is no longer just your own, but rather someone elses business. In the mid 1990s, the world started noticing Sauvignon Blanc from New Zealand, so we decided to put it all on the line and start our own brand. Keith Stewart agrees. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . $19.99. The company's flagship wine is its Sauvignon Blanc . They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. And those zingy flavors jumped out.. As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. Is Top Gun: Maverick better than the original? Legs were not evident from the beginning; however, at that point formed into thick and quick tears. Ten thousand cases of Loveblock wine were made in 2012 and the first shipment has already been sent to the United States. 30: https://youtu.be/ien8748Xk5k. Market: https://youtu.be/Ew1akpuFOus They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. 26 Feb Feb Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. Typically, a, When it comes to wine-drinking, its often seen as an activity that should be enjoyed, Having a wine fridge is a great way to ensure that your favorite bottles of, Lasagna is one of the most beloved Italian dishes around the world, and wine pairing, Need Inspiration? You must be of legal drinking age to enter this site. This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. Kim Crawford is thenumber-one Sauvignon Blanc and New Zealand Wine brand in the United States(IRI, 2019). The label later produced a ros called Pansy! Kim Crawford Introduces New Make It Amazing Marketing Campaign, Kale Consulting Announces Assistant Winemaker, Wine Industry Tastemaker Kerrin Laz Announces Fourth AnnualInspire Napa Valley, Prowein 2023 to Feature Urban Gastronomy Lounge, Heather Perkin Promoted to Head Winemaker, Real Sangria Introduces Canned Wine and New Campaign #Getrel for Easy-Drinking This Summer, Kim Crawford Wines Partners with US Open Tennis, Financial Administrative Assistant at Recruiting Associates Network (Santa Rosa, CA, USA), Purchasing Agent / Warehouse Manager at TCW Equipment (Santa Rosa, CA, USA), Assistant Winemaker at Small Vines Wines (Sebastopol, CA, USA), Vinoshipper DTC Report: Cider Increases Market Share, VP, Director of Integrated Production: Kelly Durham, VP, Group Account Director: Jennifer Gerwen. Why Don Papa is the worlds fastest growing super-premium rum. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. $13.49 + CRV . Building a vineyard from scratch is expensive and time-consuming, farming is all about managing risk, and organics are not generally known as a moneymaker. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. Kim Crawford wines are sold in more than 50 countries around the world. The winemaker is Anthony Walkenhorst. In 2003, Crawford sold the brand to Canadian company Vincor the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). --J.S.W. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. That represents 25% of the New Zealand wine category. With a climate similar to Bordeaux, Hawkes Bay is known for producing New Zealands finest Chardonnay that is cool-climate and elegant in style. I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. 1-Selling Sauvignon Blanc in U.S. Becomes the Official Wine of the US Open Tennis Championships in New, Multi-Year Agreement. Since taking over Kim Crawford Wines in 2006, New York-based Constellation Brands has built the label into a powerhouse, especially in the U.S. New Zealand. Please enjoy our wines responsibly. The Crawfords were among the first New Zealand winemakers to gain a toehold in the United States. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Kim Crawford wines capture the true aromas and flavors of New Zealand in each bottle. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. She became interested in organics after a car accident in her early 30s led her to take stock of her health. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. In 2003, when the Crawfords sold their brand to Canadian wine giant Vincor it created ripples of interest. Shop $ 9.99 $ 19.98 / 750ml. Kim Crawfords distinctive portfolio includes Kim Crawford Marlborough Sauvignon Blanc, Kim Crawford New Zealand Ros, Kim Crawford New Zealand Chardonnay, Kim Crawford New Zealand Pinot Gris, and Kim Crawford New Zealand Pinot Noir. I think Im old enough now to do whatever I want, she said. That model is incredibly profitable, says Erica, but what will your point of difference be? We started this dream from our home in Auckland, New Zealand and hoped it would succeed, Erica said. According to the Crawfords, this wine is far subtler and more. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. Who was Long Duk Dongs girlfriend in Sixteen Candles? More Vintages: 2017 2015 2014 2013 2020 . I had some time doing nothing, but it was too early to retire because you had no one to play with.. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. J.S.W. No corkscrew? please see, Constellation Sells Budget Wine Brands to Gallo. He makes very clean, precise wines. A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. What is the meaning of the more the better? Ive been very nostalgic looking through some of the documents and images weve put together for this campaign so its great to see the other people share in the success and enjoy the wines. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. Kim Crawford Rose 4pk-250ml Cans. Believe it or not, Sauvignon Blanc may be the most exciting varietal wine coming out of California today.  When it comes to Champagne, we all too often leave the realm of mere mortals and dive into the world of the super-rich. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. A ton has changed in the long time since Kim Crawford was established. So why did the Crawfords sell their company to Vincor in 2003? The winery started in 1996 as an at-home business near Auckland, New Zealand. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. There is a U.S. Representative named Andrew S. Clyde. Hopefully, Ill be good enough one day.. You might want to buy a vineyard, but its very difficult.. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. This story appears in the October 23, 2017 issue of Forbes Asia. Soon after the sale to Vincor the couple bought the 100 hectares of land they now call Loveblock their organic vineyard in Marlboroughs Awatere Valley on the South Island of New Zealand. The unique and varied geography of New Zealand helps to insulate our vineyards and protect the grapes from the elements. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. A lot has changed in the 24 years since Kim Crawford was founded. It has a medium weight with aromas of ripe tropical fruit, including pineapple and ripe melon. Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. Ultimately, Anthony aims to let the original flavor of the grapes shine through in every glass of Kim Crawford. TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. She was named the World's Best Drinks Writer at the World Food Media Awards in Australia. Kim Crawford Chardonnay contains grapes grown in selected . Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. Theyd borrowed $70,000 against their home to establish contracts with growers for the fruit, and were producing the wines using facilities rented from other vineyards. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. Hawkes Bay is in the North Island of New Zealand and is the countrys oldest wine region, dating back to 1851. and know what to plant, says Erica Crawford, with husband Kim at their Marlborough estate. In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? Than the original wines began winning awards and gained a devoted, even fanatical following. And website in this browser for the crisp, clean taste of Marlborough sauvignons of. 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