Important updates about the Brazilian LGPD (Lei Geral de Proteção de Dados)

Von mailpublisher Mo, 13/07/2020 - 22:08

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Important updates about the Brazilian LGPD (Lei Geral de Proteção de Dados)

Dear Partner,

The Brazillian LGPD (Lei Geral de Proteção de Dados) is a new data privacy
law that will apply to businesses (both inside and outside Brazil) that
process the personal data of users located in Brazil. The new law is
expected to go into effect on 16th August 2020, but ongoing discussions in
the Brazilian government may result in a change to the effective date.

Terms updates

Google already offers data protection terms under the European General Data
Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). We
will be updating those existing data protection terms to add LGPD-specific

. Google’s status under the LGPD as either a controller or processor for
each product will be the same as under the GDPR. The LGPD terms will be
incorporated into our existing data protection terms, so no action is
required to accept the LGPD terms where the existing data protection terms
already form part of your contract. For more information on our data
protection terms, and products where action is required to accept them see


Product features
In addition to the updated LGPD terms, we plan to offer product controls to
assist our customers with their LGPD compliance. You can refer to this
for more information on relevant product features to assist with your LGPD
compliance. If you believe you may be in scope of the LGPD, we recommend
that you work with your legal advisors to assess whether any changes are

Please see

for more information about Google’s data privacy policies.


The Google Ads Team

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