[Important Reminder] Review your data retention settings before they take effect on May 25, 2018
Dear Google Analytics Customer,
We recently sent an email introducing new data retention controls
that allow you to manage how long your user and event data are stored by
Google Analytics. We would like to remind you that the new data retention
settings will soon take effect - on May 25, 2018.
If you haven’t already done so, please review and confirm these settings
(Property ➝ Tracking Info ➝ Data Retention) as Google Analytics will begin
to delete data according to these settings starting May 25.
Impact of this setting as of May 25 is the following:
* Any user and event data that is older than your retention setting will be
marked for permanent deletion, and will no longer be accessible in Google
Analytics.
* Deletion will affect the use of segmentation, some custom reports and
secondary dimensions when applied in date ranges older than your retention
setting.
* Reports based on aggregated data will not be affected.
Find out more
You can also learn more about these data retention settings
or how Google Analytics is committed to safeguarding your data
.
Thanks,
The Google Analytics Team
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.
You have received this mandatory email service announcement to update you
about important changes to your Google Analytics product or account.
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