We will begin to sunset Universal Analytics in 2023

Von mailpublisher Thu, 21/04/2022 - 18:23

The new Google Analytics

Google Analytics 4 is replacing Universal Analytics

Google Analytics
4
is our next-generation measurement solution, and is replacing Universal
Analytics. On 1 July 2023, Universal Analytics properties will stop
processing new hits. If you still rely on Universal Analytics, we recommend
that you complete your move to Google Analytics 4.

SET UP GOOGLE ANALYTICS 4

Now's the time to create a new Google Analytics 4 property and ensure that
your setup is complete. If you haven't started collecting data in your
Google Analytics 4 property, you should do so now. This will allow you to
gather the historical insights that you need to measure your results over
time when Universal Analytics stops processing hits. If you are already
collecting the data that you need in Google Analytics 4, you should ensure
that your remaining setup is complete.

You can continue to use and collect new data in your Universal Analytics
properties until 1 July 2023. After that, you will be able to access your
previously processed data in Universal Analytics for a period of at least
six months. We know your data is important to you and we strongly encourage
you to export your historical reports during this time.

In the coming months, we will provide a future date for when we will fully
sunset Universal Analytics. On this sunset date, you will no longer be able
to see your Universal Analytics reports in the Analytics interface or
access your Universal Analytics data via the API.

If you have questions on successfully making the switch to Google Analytics
4, check out our Help Center
resources.

See you online,
The Google Analytics Team

Help
Centre
Analytics
Forums

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